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"Design, good or bad, is a vehicle of memory. It is easier to remember a well-designed image than one that is muddled. A well-designed logo, in the end, is a reflection of the business it symbolizes." -Paul Rand
Your logo represents your company to your consumers and serves as an identifier to which your consumers even sometimes become loyal. Your logo is a visual expression of your company, product or service, and should derive its meaning accordingly - not the other way around.
I love the challenge of creating new customer experiences and have collaborated with many in designing compelling and effective campaigns to highlight a wide variety of products and services. Want to work together? Drop me a line!